platinum+ hair straightener in black
platinum+ hair straightener in black
platinum+ hair straightener in black plates
platinum+ hair straightener in black hinge
platinum+ hair straightener in black button
platinum+ hair straightener in black and box


SAVE £35 15% OFF
Ending Sunday! Save 15% on this ghd hair straightener
Colour: black



Discover our SMART ghd hair straighteners with ground-breaking ultra-zone™  technology that predicts the needs of your hair as you style for a flawless finish, personalised to you.

Our most luxurious ghd hair straighteners recognise the thickness of your hair and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke. Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalised styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 185 degrees, the ghd platinum+ hair straightener protects the integrity of your hair without compromising on style, allowing for 70% stronger hair*, 75% more shine** and 2x more colour protection. For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results.

The rounded barrel of the platinum+ is perfect for creating a myriad of on-point styles, from loose waves to a flawless straight. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.

With universal voltage, you can be as fierce as you want anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your straighteners are switched off is a thing of the past.

So be the Queen you deserve to be with the ghd platinum+ hair straightener!

*reduced breakage and 2 x more colour protection vs. a styler working at 230ºC
**vs. naturally dried hair


Discover the GHD PLATINUM+ STYLER GIFT SET, featuring our award-winning SMART styler with a complimentary heat resistant bag and paddle brush.

platinum+ hair straightener in black

Our 1st Smart Styler

Monitors heat 250x per second to maintain 185ºC optimal styling temperature for 70% stronger hair*, 20% more shine**, and 2x more colour protection.

platinum+ hair straightener in black cord

More than a straightener

Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.

platinum+ hair straightener in black plates

Personalised results

Ultra-zone™ predictive technology recognises hair thickness & speed of styling and adjusts accordingly for results personalised to you.

Enhanced styling with less heat

With advanced infinity sensors to adapt power according to hair thickness and styling speed, for professional results with no extreme heat.


The ghd platinum+ hair straightener is the winner of Glamour beauty awards 2022 for best hair straightener

platinum+ hair straightener in black power couples

Power couple

Unlock professional end results - use the ghd platinum+ with bodyguard heat protect spray for hair that looks and feels healthier.

Would recommend this to a friend
Showing 1728 reviews

Happy with the product

I am happy with the product so far and it’s better than the platinum+ that I bought 4 years ago. I believe this one is an improved version as it’s called professional smart styler. Just hoping this one will last longer. It would good if it comes with a bag.
4 / 5
5 / 5
5 / 5
New Zealand
Age: 45 to 54
Gender: Female
Hair length: Mid-Length
Hair type: Straight

Amazing product

My previous styler has lasted 10 years so it has been an obvious choice for me to go again with GGD and definitely I’m not disappointed 😀
4 / 5
5 / 5
5 / 5
Age: 25 to 34
Hair length: Mid-Length
Hair type: Wavy, Frizzy, Curly, Dry

10/10 must Have Flat Iron!

I was sent this flat iron by Influenster in exchange for my honest review. I’ve had it for about a month now, and I am extremely impressed with the quality of this product. It heats up quickly, and handles my stubborn curly hair with ease and leaves my hair looking and feeling healthy and shiny. It also does a great job at curling my hair as well. Super easy to use, and overall loving this flat iron!
Age: 25 to 34
Gender: Female


I had my GHD for 10 years and recently replaced it. Should have done this much sooner. My hair takes half the time to do, and it much smoother in one stroke. Heats up very fast!
4 / 5
5 / 5
4 / 5
Auckland, New Zealand
Age: 35 to 44
Gender: Female
Hair length: Long
Hair type: Coarse, Wavy, Frizzy, Curly, Coloured, Fine

Great straightener

This is very light, it has a long cord, and it heats up in seconds. The shaft does get hot and it comes with a heat resistant cap which is a bonus. My hair is very course and I’ve never been able to get it very straight, this straightened it with only one pass. Plus it make my hair super shiny. I’ll be using this everyday.
Rochester, ny
Age: 25 to 34
Gender: Female