GHD x RIXO
BRITISH PROFESSIONAL HAIR-STYLING TOOL BRAND GHD PARTNERED WITH PREMIUM ‘VINTAGE-INSPIRED’ FASHION BRAND, RIXO, TO SHOW ITS SS23 COLLECTION: ‘POSTCARDS FROM GOA’ AT LONDON FASHION WEEK ON SATURDAY 17TH SEPTEMBER.
Inspired by the city of Goa in India, the collection incorporates the vibrant colours and prints seen around the Latin Quarter of the city, celebrating the bold hand-painted patterns and colourful flowers which can be seen everywhere. In partnership with ghd, UK Trade Ambassador, James Earnshaw and his team brought summer simplicity to life through a soft waved look using the new ghd curve classic curl tong.
Showcased in The Hop Exchange in London Bridge, the presentation transported guests to the west coast of India with its bold, bohemian pieces presented against a backdrop of beautiful ceramics and tiles.